Keanu Reeves is a publisher of the new L.A. press X Artists’ Books

“What are books to you?” read a slide projected at the launch for X Artists’ Books as three of its founders — Alexandra Grant, Jessica Fleischmann and, yes, that Keanu Reeves — took the stage at NeueHouse Hollywood last week to discuss their new independent press, which publishes unconventional, interdisciplinary and collaborative artists’ books.

In this private workspace for creatives, there isn’t a cappuccino-colored armchair in the screening room to spare; the small crowd spilled into seats in the aisles, some already clutching “High Winds” and “The Artists’ Prison,” X Artists’ first two titles.

Upstairs, preparing for the event, Grant, a visual artist, talked about how their creative differences feed into the press. “Your job is to read a script and figure out how to embody it,” she said to Reeves. “Mine is to embody text into painting, and yours,” she said to Fleishchmann, “to embody into books.”

“I think that’s what X Artists’ Books is about,” Reeves added. “It’s people coming together with all their talents and creativity.” Seated around a table, the publishers were excited — almost disbelieving — that the launch had arrived. “All of that talent, passion, joy for books and for art, then to come back to the reader,” Reeves continued.

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